Market Analyses to benefit positioning awareness and sales performance.
Market analyses can be actions by themselves or the initial or control step within a broader C&CC intervention programme.
Main market analyses carried out by
Market Analyses provide an unbiased, accurate and complete picture, to allow the identification of improvement points.
Thanks to specific data, decisions are clear and efficient.
|The aim of marketing
is to know and understand
the customer so well
the product or service
fits him and sells itself
PERCEPTION Market BRAND AWARENESS Questionnaire
Positioning DATA Stakeholders ANALYSIS LOYALTY
Performance Improvement Customer Satisfaction
Customer Survey IMPROVEMENT Focus Group
FIDELITY Interview TALENT Relationship
Brand CUSTOMER BASE Web NEEDS
PERFORMANCE Competition EXPECTATIONS
|The complaining customer
for more business
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