MARKET Analyses :  

To know customers and competitors thanks to focussed and unbiased measurements

Knowing
the market
and the customer
wishes ...

Discovering needs, expectations and preferences to improve the relationship and sales 

Market Analyses aim at knowing the scenario in which owned or franchise boutiques are, because boutiques interact with the external world: boutiques are a powerful interface to customers.

Thanks to accurate, trustworthy and professional analyses, the right decision can be taken and the best action can be chosen, so obtaining results quickly.

The main Market Analyses include:
- Brand Awareness Analysis: to evaluate the brand awareness, perception and positioning
- Customer Needs and Expectations Analysis: to evaluate customer needs and expectations of the product, service, image
- Customer Perception Analysis: to evaluate customer perception of the product, service, image
- Customer Satisfaction Analysis: to evaluate the customer satisfaction of the product, service, image
- Customer Loyalty Analysis: to evaluate customer loyalty and loyalty building leverages
- Customer Segmentation Analysis: to identify new/ different parameters for customer segmentation,  in order to execute more focussed and efficient actions
- Stakeholders Mapping: to identify external stakeholders to involve
- Customer Base Analysis: to set current and potential customer base

To know more, contact us